Coffee & Ink

The coffee bag project was primarily a packaging project. The goal was to rebrand Philadelphia Coffee Roasters into a new themed coffee company. This included a new name, logo, themed flavors, as well as the packaging for the 3 coffee flavors. I decided to pursue an American Traditional tattoo stylistic approach to solve the design rebrand. I thought this style would be directed toward tattoo and coffee enthusiasts or the average consumer who is attracted to the illustrations. Once the coffee bags and brand were established, I designed what a cold brew coffee would like.