Bad Luck Brewery is a branding and packaging project, creating a logo and 3 different beer can packages. Bad Luck Brewery includes Under a Ladder Lager, Jinxed Bitter Ale, and Spilled Salt Stout including Bad Luck Brewery’s character, the voodoo doll, making an appearance in every can. Sticking with deep colors to really stand out to the consumers on a shelf when shopping, while also staying true to the “evil” nature this brand gives off.